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What separates a €40 jellaba from ours isn't the print — it's the six hours of hand-finishing you'll never see, but feel every time you wear it.
Hand-stitched sfifa
Real gold-thread trim, 6h in Fes.
Premium viscose weave
Fluid drape, silk-like touch.
Reinforced hem
Machine-wash safe, holds shape.
The making
Cut on the second floor of an atelier off Talaa Kebira. Hand-stitched sfifa — real gold thread — by artisans whose names we sew into every label. Watch a piece come to life.
Read the full storyWorn & reviewed
Wore it to a wedding in Marrakech and got asked where I got it four times. The gold sfifa is real — you can feel it. Hidden pockets fit my phone and passport, no bulge.
Karim R.·Paris, FR·3 weeks ago
I bought two more within a week. The fit is elegant, not draped. Ships fast, arrives ironed and folded like it's from a boutique — the packaging alone is a gift.
Yassine M.·Rotterdam, NL·1 month ago
The viscose really does drape like silk. Only knocked a star because I'd have loved a slimmer XL — I sized down to L and it fits perfectly. Will buy again for Eid.
Amine S.·Casablanca, MA·2 months ago
Pair it with
The Bouregreg · M
€189
Coming soon · SS26
The store isn't quite open yet — we're finishing the last stitches. Leave your email and we'll ping you the moment YABA goes live, before anyone else.
A quiet note
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